Campaign startup

Messaging, SWOT analysis, and Best Practices

Senior Advisor Josh Hyman and Justin will do various intake sessions and organize friends and family. We will solidify your platform and messaging while analyzing your viability with those closest to you. We preemptively prepare for the worst and best as well as analyzing your opponents and the lay of the land.

Monthly Goals and Strategy Outlines

We lay out and stay on top of the big picture goals like fundraising, endorsements, outreach, etc. We help craft the momentum and daily movements of the campaign to reach these expectations, laying them out months in advance. You'll never be lost with us as your Northern Star.

Advanced Voter Targeting and Campaign Universe

We will build your campaign plan from individual Election Districts, Field Universes, Mail Universes, Digital Advertisement Universes, and more. We layer your voterfile with demographic data, geospatial visuals and data, and in-house targeting algorithm. We start off simple with a preliminary plan and then delve deeper as the campaign progresses. We can start you off with basic counts and plans for small fees and build up as fundraising ramps up and the election draws closer. 

Digital, Press, Fundraising, and Live Rollouts

We coordinate press releases to simultaneously launch with Digital advertisements and organic social media launches. We also plan volunteer kick offs and craft stump speeches. We then start a ramped up fundraising push online and with house parties. We make sure that once the rollouts happen the momentum is sustained from there and carry on into the months ahead. 

Campaign Budget and Month by Month Overview

We take a unique approach to building and budgeting your campaign strategy. Your path to victory is what we use as opposed to comparing to previous campaigns. Why compare yourself to others when together we will be better? Using good old Army methodology we build a rigorous structure based on your Direct Contact efforts and universe.