The Candidate
Building a coalition of LGBTQIA+ Candidates running in 2021, Meridian found its first with Seth. Running on the Upper West Side, Seth was determined to make sure that the UWS as well as the LGBTQIA+ community has a seat at the table.
The Mission
Brand Seth in an exciting way that would not turn off the older voters in that district while making it very clear that Seth is the future of the UWS. We also needed to figure out what exciting policies to push for in the platform that represent both the new and old vanguards.
The Results
We provided Seth with extensive branding, from stationery to modern campaign literature. Seth has stepped away from this race to take care of his family and support his husband who is a frontline worker. He’ll be back and we’ll be ready to help again when he’s ready.